I can be my own brand! Wow, that sounds powerful, scary, and hard all at the same time.I never thought of myself as a brand until I read The Brand Called You. I wasn't particularly into the specific content of the article, probably because I was too sidetracked thinking about my brand...
How am I representing myself in the virtual world? Do I have a strong brand? Will employers want to hire me? Have I made strong networking connections through my online brand?
So much to think about now that "my brand" is online.
I guess I would characterize my virtual brand as what appears in my google search. You will quickly learn that I'm a runner, work at American University, and am getting married in
November.
Do these three things represent my brand accurately?
I guess they have to, because it's the first thing people learn about me virtually or when potential employers do a search.
In the touchable, livable world (not online), I think I have a much different brand. I don't talk much about wedding planning... whereas you might think that is my life from my online presence.
How do I make sure my true brand is present online?
I hide my facebook profile, so that's out. I don't have much on my linkedin account, expect for basics on my career history (clearly time to beef that up). Twitter, might be the most accurate representation I have of my brand online. It shows my personality and uniquness 140 characters at a time.
Maybe I truly need to identify myself more when blogging. Companies like Marriott and Southwest are able to represent their culture well through blogging. This could be where I need to step it up, to make sure "my brand" is well-articulated and well-represented virtually.
In that case, it's time to start a sports blog...
